FOR DIRECTIONAL & ASPIRATIONAL BRANDS
BETWEEN CREATIVE
and commerce.
Your plug-in growth and e-commerce department. Not just words, and top line strategy, but the hands and expertise to execute.
WHO WE ARE
An internal partner. A better delivery.
Not an Agency is a plug-in growth and e-commerce department for fashion and lifestyle brands, bringing senior leadership and the team to execute. We manage paid media, email and SMS, website development and optimization, creative, affiliate partnerships, and the operations supporting them.
We work as internal partners alongside founders and their teams, taking ownership across the business instead of managing isolated channels. That connection lets us address the full picture, from how a product is presented to what it costs to acquire, serve, and retain a customer.
We’re not an external agency, we’re an internal partner of the business.
BIG AMBITION.
SMALL TEAM?
A department you can plug into.
Ideas aren’t in short supply. The ability to execute is. We bring the ownership and capacity to turn the plan into the day-to-day work, without a full department to hire or multiple agency layers to manage.
i. EXPERTISE
Senior-level thinking across growth, e-commerce, and brand, grounded in the whole business.
ii. OWNERSHIP
A partner who takes responsibility for the work, connects the functions, and keeps priorities moving.
iii. CAPACITY
Specialist execution without the overhead of building a full in-house department.
ONE SHARED TEAM
Your Company+Our Team
One collaborative team. Integrated with how you already work.
01
GROWTH & RETENTION
Senior leadership
Business strategy
02
MANAGEMENT
Commerce & systems
Projects & coordination
03
CREATIVE
Performance, email & web
Curated for your brand
04
DEVELOPMENT
Web development
Systems & automation
EXPERTISE
across the business.
One shared operation connects all the critical functions.
-
Connect business strategy, growth, and brand positioning. We work alongside your team to set priorities and take responsibility for moving them forward.
Business strategy · Commercial planning · Department ownership
-
Bring your storefront, customer experience, and commercial goals together, with the development and optimization needed to support them.
Website development · Storefront optimization · Commerce systems
-
Build paid media and affiliate partnerships around your positioning, product, and customer economics. Evaluate acquisition in the context of the whole business.
Paid media · Affiliate partnerships · Performance creative
-
Make email and SMS part of a connected customer experience, with strategy, creative, and day-to-day execution working together.
Email · SMS · Retention strategy
-
Creative that understands both what customers see and what makes the business work. Specialists are curated for each brand.
Performance creative · Email creative · Web creative
-
Connect the systems and operations behind your marketing and commerce, addressing the practical barriers that get in the way of growth.
Commerce systems · Automations · Operating improvements
-
Keep projects, specialists, and vendors moving in the same direction. One integrated team translates the strategy into everyday execution.
Project management · Vendor coordination · Team execution
THIS DOESN’T HAPPEN WITH ONE PERSON
A DEPARTMENT
you can plug into.
MANAGEMENT
SENIOR MANAGEMENT · ANGIE
Project Management
Vendor Coordination
Email Marketing
02
YOUR BRAND
One shared team. One point of accountability.
Integrated with how you already work, not multiple separate agency layers to manage.
GROWTH/RETENTION
SENIOR LEADERSHIP · DEVAN
Growth
Retention
Business strategy
Commerce & Systems
01
CREATIVE
CURATED PER BRAND
Performance Creative
Email Creative
Web Creative
03
DEVELOPMENT
SENIOR DEVELOPER · ILLIA
Conversion Optimization
Fullstack Development
Automations & Systems
04
-
As Kwasi Paul’s commercial partner, we grew revenue year over year while raising order value and profitability, and expanded the brand into new territories.
• 89% increase in average order value
• 61% increase in profit contribution
• 500% more territories served
THE WORK.
Case Studies.
-
Within 56 days, daily Meta spend increased by 374% while revenue and profit grew. This was achieved during a full-price period, without promotional sales.
• 374% increase in daily spend
• 35% increase in return on ad spend
• Six figures in revenue generated
KWASI PAUL
Growing profitably,
in more markets.
300%
Revenue increase YoY
COMMERCIAL LEADERSHIP
Scaling Meta.
Protecting profit.
374%
In scaled daily spend
GROWTH
EMME PARSONS
-
From Devan’s tenure as Head of Marketing for Kappa in the USA and Canada: building the direct-to-consumer business across paid acquisition and e-commerce while increasing profitability and new customer acquisition.
• 120% increase in average order value
• 5× average ROAS across campaigns
• 60% reduction in return rate
Prior in-house leadership experience, rather than an agency engagement.
Results from the company deck. Each engagement has its own context; past results do not guarantee future performance.
-
We grew Afrofuture Detroit’s direct ticket sales while lowering customer acquisition costs and building an owned, engaged database.
• 300% increase in ticket sales
• 4,000+ tickets sold directly
• 600% increase in emails and phone numbers
KAPPA
Building the
DTC business.
1,100%
DTC revenue growth
SCALING THE OMNICHANNEL
AFROFUTURE
More tickets.
Stronger connection.
4000+
Tickets sold in 7 weeks
DIRECT SALES + OWNED AUDIENCE
FOR BRANDS
with a an elevated perspective.
We work best with distinctive, brand-led businesses and lean internal teams that need senior ownership and specialist capacity.
01 / Fashion & apparel
02 / Beauty
03 / Health & wellness
04 / Entertainment
YOUR NEXT CHAPTER
LET’S COLLABORATE
on what’s next.
Tell us where your brand is today, where you want to go, and what’s getting in the way.